Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Partner (Remote).

Key Responsibilities

• Manage and optimize paid traffic campaigns to ensure profitability and maximize ROAS
• Take ownership of on-site monetization strategies, enhancing user experience to increase revenue
• Utilize AI tools and workflows to efficiently manage a large portfolio of sites

Required Qualifications

• Deep experience in Google Ads (Search & Discovery) and Meta Ads
• Strong understanding of yield and session optimization metrics such as Session RPM and ROAS
• Experience with A/B testing on ad placements and user navigation
• Proficiency in using AI tools for content generation and ad creative development
• Ability to operate autonomously and treat company capital as personal investment