Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Partner (Remote).

Key Responsibilities

• Manage and optimize paid traffic campaigns to ensure profitability and maximize return on ad spend (ROAS)
• Take ownership of on-site monetization strategies, including layout and navigation adjustments to enhance revenue
• Utilize AI tools and workflows to manage a diverse portfolio of sites effectively

Required Qualifications and Education

• Deep experience in Google Ads (Search & Discovery) and Meta Ads
• Strong understanding of yield and session optimization metrics, including Session RPM and Page RPM
• Experience conducting A/B tests to improve ad placements and user navigation
• Proficiency with AI and automation tools for content generation and ad creative development
• Ability to operate with an owner's mentality and treat company resources as personal investments