Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to manage paid social campaigns and drive performance improvements.

Key Responsibilities

• Own end-to-end execution and performance of paid social campaigns, including targeting, bidding, and creative trafficking
• Execute structured experiments and document learnings to improve paid campaigns continuously
• Analyze performance results and provide recommendations for spend, targeting, and creative optimizations

Required Qualifications

• 4+ years of hands-on experience in paid media across multiple channels
• Experience in B2B marketing within sales-led or product-led organizations
• Strong organizational skills to manage multiple campaigns effectively
• Proficiency in analyzing metrics and deriving insights for campaign optimization
• Ability to leverage AI for efficiencies and thrive in ambiguous environments