Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist (Paid Search & Social).

Key Responsibilities

• Oversee strategy and execution of paid media campaigns, focusing on Google Ads and social platforms to meet performance targets
• Execute multi-channel demand generation campaigns and manage the lead lifecycle from awareness to sales handover
• Analyze data to optimize campaigns, implement A/B testing, and ensure robust conversion tracking

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in demand generation or performance marketing with a focus on B2B
• Expertise in managing Google Ads accounts and proficiency in Meta and LinkedIn Ads
• Strong analytical skills with experience in interpreting data and making data-driven decisions
• Familiarity with marketing automation platforms and CRM systems