Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to drive pipeline, revenue, and customer growth through data-informed digital marketing programs.

Key Responsibilities

• Execute and optimize performance marketing campaigns across various digital channels
• Support campaign planning by translating business goals into actionable channel tactics and performance benchmarks
• Monitor and analyze campaign performance to identify opportunities for improvement and optimize lead quality and conversion rates

Required Qualifications

• 3+ years of experience in performance marketing, digital marketing, or paid media, preferably in a B2B SaaS or technology environment
• Hands-on experience managing paid digital campaigns across major platforms like Google Ads or LinkedIn Campaign Manager
• Strong analytical skills and experience with campaign data and performance insights
• Understanding of conversion strategy, audience targeting, and landing page optimization
• Ability to manage multiple campaigns and priorities in a fast-paced environment