Performance Marketing Specialist

Job Summary

Performance Marketing Specialist, this full-time role involves managing and optimizing Google Ads campaigns, expanding into multi-channel performance marketing, and conducting performance analysis within the financial services sector.

Key Responsibilities

• Build, manage, and optimize Google Ads campaigns, including keyword research and bid management
• Expand ownership into remarketing and contribute to social campaign management
• Monitor performance against targets and identify underperforming campaigns for corrective action

Required Qualifications

• 3 years of hands-on paid media management experience, primarily with Google Ads
• Experience managing significant Google Ads budgets, demonstrating ROAS improvement or CPA reduction
• Some exposure to paid social, remarketing, or display advertising
• Bachelor's degree preferred
• Ability to pull reports and analyze data trends in Google Ads and Google Sheets