Performance Marketing Specialist

Job Summary

Owning the execution of paid digital campaigns, the full-time remote Performance Marketing Specialist will manage campaigns across platforms such as LinkedIn, Google Ads, and Demandbase, while analyzing data to optimize performance and report insights to stakeholders.

Key responsibilities

• Build, launch, and manage paid campaigns across various digital platforms, ensuring optimal performance
• Analyze campaign performance data to identify trends and optimization opportunities, presenting findings to stakeholders
• Stay updated on platform changes and manage relationships with platform representatives to leverage new features

Required qualifications

• Three or more years of hands-on experience in paid digital advertising across multiple platforms
• Proven ability to manage multi-platform budgets and optimize for efficiency metrics such as CPL and ROAS
• Experience conducting A/B tests and translating results into actionable recommendations
• Strong data analysis skills, with proficiency in spreadsheets and marketing analytics dashboards
• Clear communication skills to present performance data to non-technical audiences effectively