Performance Marketing Specialist

Job Summary

Data-driven and detail-oriented, the full-time Performance Marketing Specialist will manage and optimize paid digital campaigns, support email marketing initiatives, and analyze performance metrics to drive leads and revenue in a fully remote environment.

Key responsibilities

• Manage the execution and optimization of paid digital campaigns across Google Ads and other platforms
• Build and deploy email campaigns while supporting audience segmentation and campaign tracking
• Analyze cross-channel performance and provide actionable recommendations to improve marketing outcomes

Required qualifications

• 3-5 years of hands-on digital or performance marketing experience
• Demonstrated experience managing and optimizing paid media campaigns, particularly in Google Ads
• Experience building and deploying email campaigns within an email service provider or marketing automation platform
• Strong understanding of digital marketing metrics such as CPA, ROAS, and conversion rates
• Proficiency in web analytics and reporting tools, including Google Analytics