Performance Marketing Strategist

Job Summary

Seeking a results-driven Performance Marketing Strategist on a part-time contractor basis, this remote role will manage and optimize paid media campaigns across digital channels to drive customer acquisition, brand awareness, and revenue growth while collaborating with internal teams and a paid media agency.

Key responsibilities:

• Own and manage paid media strategy and execution across various channels including paid social and paid search
• Serve as the primary liaison for the paid media agency, overseeing communication, campaign briefs, and performance reviews
• Analyze campaign performance and provide actionable insights to internal stakeholders for continuous optimization

Required qualifications:

• 3+ years of experience managing paid media campaigns, particularly in direct-to-consumer settings
• Proven track record of driving measurable results in customer acquisition and revenue growth through paid channels
• Deep proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, with additional platform experience being a plus
• Strong analytical skills with the ability to interpret data and translate insights into strategic actions
• Experience managing paid media budgets and developing effective media plans