Performance Marketing Strategist

Job Summary

A company is looking for a Performance Marketing Creative Strategist to develop and optimize paid media creatives across various platforms.

Key Responsibilities

• Own the creative strategy for paid acquisition across multiple channels
• Develop creative concepts and messaging frameworks based on customer psychology and data
• Analyze creative performance and iterate based on insights and competitor audits

Required Qualifications

• 3-7 years of experience in performance marketing creative for DTC brands
• Deep understanding of direct response principles
• Proven experience in creating ads that scale profitably
• Strong data literacy and comfort with performance analysis
• Experience with Meta Ads, TikTok Ads, and YouTube ads is preferred