Performance Marketing Strategist

Job Summary

A company is looking for a Performance Marketing Creative Strategist to develop and optimize paid media creatives across various platforms.

Key Responsibilities

• Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
• Develop creative concepts and messaging frameworks based on customer psychology and data insights
• Analyze creative performance and iterate based on performance metrics

Required Qualifications

• 3-7 years of experience in performance marketing creative for DTC brands
• Deep understanding of direct response principles
• Proven experience creating or guiding ads that scale spend profitably
• Experience with Meta Ads, TikTok Ads, and YouTube/long-form video ads
• Organized and proactive, comfortable in fast-moving environments