Performance Marketing Strategist

Job Summary

A company is looking for a Performance Marketing Strategist.

Key Responsibilities:

• Create and execute lead gen marketing campaigns across various channels
• Oversee website performance, UX optimization, and implement SEO strategies
• Analyze campaign and landing page performance, leveraging A/B testing

Required Qualifications:

• 5+ years of performance & digital marketing experience
• Fluency in Google Analytics 4, Google Tag Manager, Salesforce, and digital marketing tools
• Excellent communication skills in Mandarin Chinese and English
• Data-driven mindset with expertise in bidding strategies and A/B testing
• Marketing or quantitative focused undergraduate degree