Performance Marketing Strategy Lead

Job Summary

A company is looking for a Performance Marketing Architecture & Strategy Lead.

Key Responsibilities

• Help customers improve performance marketing outcomes and KPIs through strategic engagements
• Influence product roadmap by converting customer insights into innovations and feature development
• Develop performance frameworks and ROI stories to support sales and customer success teams

Required Qualifications

• 8+ years of hands-on performance marketing and growth experience
• Expert-level knowledge of Meta Conversions API (CAPI) and Google Enhanced Conversions
• Proven experience with Incrementality testing and Media Mix Modeling (MMM)
• Ability to function as a strategic advisor and understand multiple stakeholder perspectives
• Experience building relationships and working cross-functionally with product and go-to-market teams