Performance Marketing VP

Job Summary

A company is looking for a VP, Performance Marketing to lead digital growth initiatives.

Key Responsibilities

• Lead digital acquisition across multiple channels including paid search, SEO, and retargeting
• Oversee website performance and drive conversion strategies for company-managed sites
• Manage agency relationships and ensure performance partners meet established benchmarks

Required Qualifications

• Bachelor's degree in a related field or equivalent education and experience
• 10+ years of marketing experience with expertise in performance/growth marketing
• Proven leadership in managing multi-channel campaigns and high-performing teams
• Strong command of SEO/SEM, analytics, and attribution modeling
• Experience with tools like SEMrush, Google Analytics, and Salesforce