Performance Media Specialist

Job Summary

To enhance social media campaign effectiveness, the remote full-time Performance Media Specialist will manage strategy, execution, and reporting of paid campaigns across various platforms, collaborating with account teams and optimizing media spend to achieve business results.

Key responsibilities

• Build, deploy, track, and optimize paid social campaigns in collaboration with the account team
• Design A/B testing and attribution-based measurement studies to drive business results
• Analyze campaign performance and provide actionable recommendations based on the analysis

Required qualifications

• Bachelor's degree and 3+ years of experience in paid social media
• Strong working knowledge of various social media channels including Facebook, Instagram, TikTok, and YouTube
• Proven ability to manage large social media budgets effectively
• Demonstrated enthusiasm for influencer marketing and social media analytics
• Strong Microsoft Excel experience