Performance Media Strategist

Job Summary

A company is looking for a Performance Media Strategist.

Key Responsibilities

• Collects and analyzes information regarding various media channels and manages paid media planning and execution
• Negotiates contracts and rates with media outlets while developing media proposals and integrated marketing strategies
• Reports on the effectiveness of media efforts and collaborates with internal teams to optimize advertising plans

Required Qualifications

• Bachelor's degree in communications, marketing, journalism, or a closely related field
• Minimum of five years of professional experience in media planning and buying, preferably at an agency
• Expert proficiency in Microsoft Office products such as Word, Excel, and PowerPoint
• Certifications in Google AdWords and/or Google Analytics are strongly preferred