Personalization Manager

Job Summary

To support a growing Marketing Services team, the full-time remote Personalization Manager will mature and expand testing and personalization projects, develop strategies aligned with client objectives, and oversee the operation of CRO platforms.

Key responsibilities

• Mature and expand the adoption of testing and personalization projects, ensuring alignment with client business objectives
• Evaluate campaign effectiveness through reporting, insights provision, and iterative testing plan refinement
• Audit and analyze audience strategies across Adobe Target and AEP, developing governance recommendations for audience management

Required qualifications

• 2+ years of experience in Product Management and Testing and Personalization with a focus on customer experience improvements
• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field
• Experience with CDPs, marketing automation, and omni-channel campaign management platforms
• Familiarity with Adobe Target and Adobe Analytics
• Solid understanding of digital marketing and data reporting