Pharmaceutical Media Director

Job Summary

Leading media strategy and delivery for pharmaceutical accounts, the full-time salaried Pharmaceutical Media Director will manage day-to-day media strategy, build audience plans, and collaborate cross-functionally to deliver integrated media solutions, with the option to work remotely.

Key responsibilities

• Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing on HCP audiences
• Translate client business objectives into audience strategies, channel recommendations, and optimization plans across HCP and DTC segments
• Monitor campaign performance and guide teams in data-driven optimizations to align campaigns with client objectives

Required qualifications

• 7+ years of media experience with a focus on pharma marketing and HCP strategy
• Practical understanding of patient-level data, MMM, attribution, and experimentation in media planning
• Experience in oncology marketing and integrated HCP and DTC programs is highly desired
• Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a plus
• Strong communication skills to simplify complex media concepts for clients and internal partners