Pharmaceutical Media Director
Job Summary
Leading media strategy and delivery for pharmaceutical accounts, the full-time salaried Pharmaceutical Media Director will manage day-to-day media strategy, build audience plans, and collaborate with cross-functional teams, either remotely or from any office location in the United States.
Key responsibilities
- Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing on HCP audiences and integrated programs
- Translate client business objectives into audience strategies, channel recommendations, and optimization plans across HCP and DTC segments
- Collaborate with various teams to deliver integrated media solutions and translate data insights into actionable optimizations
Required qualifications
- 7+ years of media experience with a strong background in pharma marketing and HCP strategy
- Practical understanding of patient-level data, MMM, attribution, and experimentation in media planning
- Experience with oncology and integrated HCP/DTC programs is highly desired
- Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a plus
- Strong ability to communicate complex media concepts into actionable recommendations
Complete Job Description
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