Pharmaceutical Media Director
Job Summary
Leading media strategy and delivery for pharmaceutical accounts, the remote Pharmaceutical Media Director will manage day-to-day media strategies, build audience plans, and collaborate with cross-functional teams to drive impactful media programs.
Key responsibilities
- Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing on HCP audiences
- Translate client business objectives into audience strategies, channel recommendations, and optimization plans across HCP and DTC segments
- Monitor campaign performance and guide teams in translating data insights into actionable optimizations aligned with client objectives
Required qualifications
- 7+ years of media experience with a focus on pharma marketing and HCP strategy
- Practical understanding of patient-level data, MMM, and media planning methodologies
- Experience with integrated HCP and DTC programs, preferably with oncology focus
- Hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a plus
- Strong ability to simplify complex media concepts into actionable recommendations for clients
Complete Job Description
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