PPC Ads Manager

Job Summary

A company is looking for a PPC Ads Manager to support a US-based business in the home services sector.

Key Responsibilities

• Own and optimize paid acquisition across various platforms including Google Ads, Bing Ads, and Facebook Ads
• Manage paid marketing budgets with a focus on customer acquisition cost (CAC), return on ad spend (ROAS), and lead quality
• Analyze performance daily and implement data-driven optimizations while collaborating with various teams

Required Qualifications

• 2+ years of hands-on experience in PPC / Performance Marketing
• Strong experience with Google Ads, Facebook Business Manager, and Bing Ads
• Metrics-driven mindset with the ability to manage multiple campaigns simultaneously
• Organized, proactive, and accountable work ethic
• Experience with lead generation for service-based businesses is a plus