PPC Advertising Specialist

Job Summary

A company is looking for a PPC Advertising Specialist for B2B/SaaS.

Key Responsibilities:

• Plan, optimize, implement, and analyze paid and organic search engine marketing activities
• Create and manage paid search accounts/campaigns on various platforms
• Analyze paid search campaign results, adjust strategy and budgets accordingly, and develop insights to improve performance

Required Qualifications:

• 3-4 years of experience in planning and managing search marketing campaigns
• Fluency in Google AdWords and Bing Ads
• Working knowledge of GA4 (or other analytics software) and conversion tracking
• Strong analytical skills and ability to drive actions from data
• Ability to multitask and prioritize in a fast-paced environment