PPC Marketing Specialist
Job Summary
Results-driven and analytical, the PPC Marketing Specialist will manage and optimize Google Ads and Microsoft Ads campaigns to generate high-quality leads, with the flexibility of part-time or full-time remote work.
Key responsibilities
- Manage and optimize PPC campaigns to increase qualified consultations
- Conduct keyword research and competitor analysis while creating compelling ad copy
- Track ROI and conversion metrics, preparing monthly performance reports with actionable recommendations
Required qualifications
- 2+ years of hands-on PPC management experience
- Strong experience with Google Ads is required; Microsoft Ads experience is a plus
- Familiarity with Google Analytics 4 and Google Tag Manager
- Analytical mindset with strong Excel or Google Sheets skills
- SEO knowledge and experience with search engine optimization best practices are a strong plus
Complete Job Description
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