PPC Specialist

Job Summary

A company is looking for a PPC Specialist to support the strategy, execution, and optimization of paid search campaigns for law firms.

Key Responsibilities

• Assist with keyword research and ad group structure tailored to legal services
• Track key performance metrics and identify optimization opportunities
• Monitor competitor law firm ads and keyword trends to inform campaign strategy

Required Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns, ideally in a legal context
• Strong understanding of paid search fundamentals and Google Ads platform
• Experience writing high-performing search ad copy tailored to professional services
• Familiarity with tracking setup via GTM, GA4, and legal CRM systems
• Comfortable working with spreadsheets, data analysis, and performance dashboards