PPC Specialist

Job Summary

A company is looking for a PPC Specialist (Social Paid / Adwords).

Key Responsibilities

• Manage and optimize paid social and search campaigns across various platforms to meet target KPIs
• Generate and refine keyword lists, ad copy, and campaign assets while performing ongoing keyword research
• Analyze data to develop optimization strategies and create presentations of test results for clients

Required Qualifications

• 3+ years of experience in paid social campaigns
• Experience in creating advertising campaigns and audience targeting strategies
• Demonstrated ability to interpret data for insights and next steps
• Facebook Blueprint certification preferred
• Understanding of social media metrics and conversion funnels