PPC Specialist

Job Summary

To support a growing performance marketing team, the remote PPC Specialist will manage and optimize paid search campaigns, ensuring positive ROI while collaborating with various stakeholders to enhance online presence and conversions.

Key responsibilities:

• Manage multiple paid search accounts, ensuring effective bidding strategies and campaign performance
• Provide recommendations for keyword targeting, campaign structuring, and optimization strategies to achieve performance goals
• Utilize data-driven insights to identify opportunities for performance enhancements and collaborate with cross-functional teams

Required qualifications:

• Proven 2+ years of experience in performance marketing, specifically with Google and Bing ads
• Proficiency in MS Excel and data manipulation, with strong analytical skills
• Google/Bing ads certification is a plus
• Experience with paid search tools such as SEM Rush and Google Search Console
• Ability to implement smart bidding strategies effectively