PPC Specialist
Job Summary
To support a growing digital marketing team, the contract PPC Specialist will manage, optimize, and strategically develop Google Ads campaigns for clients in the legal, dental, and specialty medical industries while working remotely.
Key responsibilities
- Monitor and analyze account KPIs to identify trends and optimization opportunities for multiple client accounts
- Conduct A/B testing of ad copy and landing pages to enhance campaign performance and implement bidding strategy experiments
- Review onboarding forms and coordinate with design and development teams to set up and launch Google Ads campaigns effectively
Required qualifications
- 1-3 years of hands-on Google Ads management experience
- Proven track record of managing multiple PPC accounts and driving measurable results
- Strong analytical skills with proficiency in Google Analytics, Google Search Console, and Google Tag Manager
- Experience with CallRail, Unbounce, or similar platforms preferred
- Bachelor's degree in Marketing, Business, or related field preferred
Complete Job Description
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