PPC Strategist

Job Summary

A company is looking for a PPC Strategist who will manage paid media campaigns from strategy through execution.

Key Responsibilities

• Develop and manage paid advertising campaigns across various platforms including Google Ads, Microsoft Ads, Meta, and LinkedIn
• Optimize campaigns for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis
• Build and deliver client-facing performance reports with actionable insights while maintaining strong client relationships

Required Qualifications

• 3+ years of hands-on experience managing PPC campaigns for small-to-mid-sized businesses
• Proven experience in a client-facing role with the ability to communicate PPC performance to non-technical stakeholders
• Strong copywriting skills with the ability to create effective ad copy
• Proficiency in conversion tracking, audience segmentation, and retargeting strategies
• Must be located within the continental United States and authorized to work in the U.S. without employer sponsorship