Premium Menswear Shopper Interview

Job Summary

To support research on premium menswear shopping habits, the contract remote Premium Menswear Shopper Interview will engage in a video discussion about recent clothing purchases and brand preferences, providing insights into decision-making processes and brand loyalty.

Key responsibilities

• Discuss current shopping habits and recent menswear purchases
• Explain preferences for specific high-end clothing brands
• React to different brand positioning statements and marketing concepts

Required qualifications

• Active purchaser of premium or high-end menswear
• Comfortable discussing personal fashion choices and retail habits
• Able to articulate reasons for brand preferences
• Willing to participate in a remote video call