Principal E-Commerce Marketing Manager

Job Summary

A company is looking for a Principal E-Commerce Marketing Manager responsible for leading strategic customer acquisition campaigns.

Key Responsibilities

• Define strategic direction for acquisition campaigns, including audience segmentation and offer development
• Develop and optimize promotional offers and analyze performance for customer acquisition
• Analyze customer behavior to identify key audience segments and provide insights for campaign targeting

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 10+ years of experience in e-commerce marketing, focusing on campaign strategy and offer development
• Strong understanding of digital e-commerce and customer segmentation
• Competency in data analysis using tools like Tableau or Google Looker Studio
• Proficient in Google Suite tools, including Slides and Sheets for executive presentation development