Principal Engagement Marketing Manager

Location: Remote
Compensation: Base+commission
Staff Reviewed: Tue, Jul 02, 2024
This job expires in: 15 days

Job Summary

A company is looking for a Principal Engagement Marketing Manager.

Key Responsibilities:
  • Lead Install Base Profiling and Qualitative/Quantitative research to define customer profiles, messaging hierarchy, and media strategies
  • Develop annual segmented Engagement Strategy to drive retention and increase Lifetime Value and Customer Sentiment
  • Leverage data to drive personalized experiences and increase customer retention
Required Qualifications:
  • BA/BS preferred OR 10+ years of Marketing Experience with a deep experience in CRM OR equivalent practical experience
  • Experience in Engagement Marketing
  • Hands-on experience designing and implementing campaigns through an enterprise ESP
  • Knowledge of SQL, Tableau, and other data analytics tools
  • Experience working with a Customer Data Platform (CDP)

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