Principal Engagement Marketing Manager
Job Summary
A company is looking for a Principal Engagement Marketing Manager.
Key Responsibilities:
- Lead Install Base Profiling and Qualitative/Quantitative research to define customer profiles, messaging hierarchy, and media strategies
- Develop annual segmented Engagement Strategy to drive retention and increase Lifetime Value and Customer Sentiment
- Leverage data to drive personalized experiences and increase customer retention
Required Qualifications:
- BA/BS preferred OR 10+ years of Marketing Experience with a deep experience in CRM OR equivalent practical experience
- Experience in Engagement Marketing
- Hands-on experience designing and implementing campaigns through an enterprise ESP
- Knowledge of SQL, Tableau, and other data analytics tools
- Experience working with a Customer Data Platform (CDP)
COMPLETE JOB DESCRIPTION
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