Principal Growth Product Manager

Job Summary

Owning the on-site conversion funnel end-to-end, the full-time remote Principal Growth Product Manager will manage the Growth team backlog, drive A/B testing initiatives, and translate pricing strategies into measurable outcomes to enhance visitor-to-purchase conversion rates and revenue per visitor.

Key responsibilities

• Manage the conversion funnel including package selection, checkout, and post-checkout processes
• Develop and oversee a robust A/B testing program to improve conversion metrics
• Create and maintain a pricing activation playbook for effective research and rollout of on-site SKUs and bundles

Required qualifications

• Strong analytical skills with expertise in statistical power and funnel data interpretation
• Fluency in marketing systems and understanding of paid traffic behavior in conversion funnels
• Experience in conversion rate optimization (CRO) with tools like StatSig or Optimizely
• Ability to collaborate cross-functionally across various teams including engineering and marketing
• Experience in building or managing experimentation programs in complex environments