Principal, GTM Strategy
Job Summary
Driving go-to-market strategy for high-priority innovation initiatives, the full-time remote Principal, GTM Strategy will manage the acceleration of emerging capabilities into market opportunities while collaborating across Product, Engineering, Marketing, Sales, and Strategy.
Key responsibilities
- Own GTM strategy for Kinaxis' highest-priority innovation initiatives, facilitating rapid market launches
- Create repeatable launch models and integrated strategies that enhance market readiness and impact
- Translate emerging innovations into compelling market propositions, aligning with customer needs and commercial opportunities
Required qualifications
- 10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B enterprise technology
- Proven experience leading complex product or technology launches involving multiple teams and stakeholders
- Strong ability to translate technical capabilities into clear customer value and differentiated positioning
- Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries
- Familiarity with enterprise technology buying processes and market activation strategies
Complete Job Description
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