Principal GTM Strategy & Marketing
Job Summary
Driving go-to-market strategy for high-priority innovation initiatives, the full-time remote Principal GTM Strategy & Marketing will accelerate the transition from emerging capabilities to market opportunities while managing cross-functional launches and developing compelling market propositions.
Key responsibilities
- Own GTM strategy for Kinaxis' highest-priority innovation initiatives, enhancing launch speed and scale
- Define customer problems and target audiences to create compelling market propositions and integrated launch strategies
- Orchestrate complex cross-functional launches, aligning stakeholders around clear milestones and accountability
Required qualifications
- 10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B enterprise technology
- Proven experience leading complex product or technology launches involving multiple teams and stakeholders
- Demonstrated ability to translate technical capabilities into clear customer value and commercial opportunities
- Strong executive communication and cross-functional leadership skills
- Experience with enterprise AI, data platforms, or supply chain technology is highly desirable
Complete Job Description
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