Principal Marketing Analytics Manager

Job Summary

A company is looking for a Principal Marketing Analytics Manager.

Key Responsibilities

• Own the technical "Single Source of Truth" for OKR and KPI reporting, transitioning from manual spreadsheets to automated dashboards
• Conduct deep-dive audits of marketing spend and analyze attribution models to identify growth opportunities
• Lead the preparation for Marketing Operating Reviews and QBRs, synthesizing performance data into impactful presentations for the Executive Leadership Team

Required Qualifications

• 8+ years of experience in B2B Marketing Analytics or Revenue Operations
• Expert SQL and Snowflake skills with the ability to manipulate raw data independently
• Proven experience presenting to C-Suite/VP-level stakeholders
• Track record of independently driving projects to completion with a focus on delivery velocity
• Deep knowledge of multi-touch attribution and the ability to explain models to non-technical audiences