Principal Offline Marketing Strategist

Job Summary

Owning the strategy and execution of offline marketing channels, the full-time Principal Offline Acquisition Marketing Strategist will manage performance, budget, and tools for channels such as Radio, Podcasts, or Direct Mail while collaborating with internal teams and external agencies in a remote environment.

Key responsibilities:

• Drive marketing performance by managing strategy and execution in alignment with budget and goals
• Track performance metrics and implement adjustments to improve target KPIs on a regular basis
• Present insights and strategies to senior leadership, ensuring cross-functional alignment and operational scaling

Required qualifications:

• Minimum of 5 years of direct response marketing experience, with 3+ years managing offline performance marketing campaigns
• Proven success in a high-growth direct response B2C startup, preferably in fintech or insuretech
• Expertise in at least two channels such as Radio, Podcasts, or Direct Mail
• Advanced proficiency in MS Excel and familiarity with AI tools for marketing optimization
• Strong executive presence and communication skills to influence and align with senior leaders