Principal Product Manager

Job Summary

A company is looking for a Principal Product Manager, Personalization.

Key Responsibilities

• Own the lifecycle personalization strategy for Zillow Home Loans, aligning financing guidance with buyer intent
• Develop and evolve the segmentation strategy to prioritize buyers based on real behavior and intent
• Collaborate with Sales and Marketing to define engagement strategies and ensure coherent messaging across touchpoints

Required Qualifications

• 8+ years of experience in building personalization systems or similar capabilities at scale
• Experience in defining segmentation strategies that inform engagement and positioning
• Proven experience with Next Best Action systems in collaboration with AI and data science teams
• Strong systems thinking with a track record of building durable personalization capabilities
• Analytical and outcome-oriented, with experience in using experimentation to evolve systems