Principal Product Manager - Growth

Job Summary

Driving member acquisition strategy, the full-time salaried Principal Product Manager - Growth will lead the vision and execution for a consumer subscription portfolio, managing the entire acquisition funnel and collaborating across multiple teams in a hybrid work environment.

Key responsibilities

• Own the end-to-end acquisition strategy, optimizing the funnel from landing page to post-purchase activation
• Lead high-stakes product launches and manage complex cross-functional initiatives involving marketing, clinical, and engineering teams
• Drive partnership integrations and channel-specific acquisition programs, ensuring alignment with strategic goals

Required qualifications

• 8+ years of Product Management experience with a focus on Growth, Acquisition, or Funnel Optimization in consumer-facing digital products
• Proven track record in improving conversion rates and customer acquisition costs in a subscription-based environment
• Experience leading complex cross-functional launches with internal teams and external partners
• Strong product analytics skills, proficient in tools like Looker, Amplitude, or Google Analytics
• Bachelor's or advanced degree in a quantitative or analytical field; MBA or healthcare-adjacent graduate degree is a plus