Principal Product Marketing Manager

Job Summary

A company is looking for a Principal Product Marketing Manager to lead go-to-market execution for complex life insurance products.

Key Responsibilities

• Own end-to-end launch strategy and execution for life insurance products, ensuring accuracy and compliance
• Architect comprehensive go-to-market strategies, including segmentation, positioning, and success metrics
• Build enablement programs for enterprise partners and sales teams, translating complex products into clear narratives

Required Qualifications

• 8+ years of product marketing experience in complex or highly regulated products
• Demonstrated track record of leading complex, cross-functional product launches
• Deep expertise in go-to-market strategy and messaging frameworks
• Experience in building and enabling broker or enterprise distribution channels is a plus
• Proficiency with AI tools for content creation and campaign execution