Principal Product Marketing Manager

Job Summary

A company is looking for a Principal Product Marketing Manager.

Key Responsibilities

• Establish positioning, packaging, and pricing for the business portfolio
• Develop commercialization and campaign opportunities to meet or exceed business goals
• Lead go-to-market strategies in collaboration with channel partners to support product launches and drive conversions and revenue

Required Qualifications

• 10+ years of marketing experience, with at least 7 years in Product Marketing
• Experience driving nationwide campaigns and go-to-market initiatives
• Experience with A/B testing and interpreting results to drive strategy
• Bachelor's degree required; MBA or higher preferred
• Experience optimizing workflows and tasks by leveraging AI