Principal Product Marketing Manager

Job Summary

A company is looking for a Principal Product Marketing Manager to define and lead GTM strategy for its interoperability stack.

Key Responsibilities

• Serve as the subject matter expert on product features, benefits, and competitive landscape
• Develop positioning, messaging, and channel strategy for new product launches and growth initiatives
• Coordinate with cross-functional teams to support GTM activations with marketing and sales enablement materials

Required Qualifications

• 10+ years of relevant experience in Product Marketing or related fields, preferably with B2B software or technology services
• Deep knowledge of blockchain, digital currency, fintech, and capital markets
• Experience in creating differentiated positioning and marketing collateral for technical products
• Experience driving GTM strategy and execution with cross-functional teams
• Highly independent and motivated to learn and adapt in unstructured environments