Principal Product Marketing Manager

Job Summary

Principal Product Marketing Manager is a full-time, salaried role responsible for driving go-to-market strategies, positioning, and messaging to enhance product awareness and adoption.

Key Responsibilities

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives
• Develop audience-specific positioning and messaging frameworks for faith-based buyers
• Conduct market analysis and develop strategic sales narratives to enable Sales teams

Required Qualifications

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS
• Bachelor's degree in marketing or business, or equivalent education and experience
• Demonstrated track record of owning go-to-market strategy and execution
• Experience in defining market segmentation and buyer clarity
• Strong analytical capabilities and project management skills