Principal Product Marketing Manager

Job Summary

Driving the core Studio experience positioning, the full-time remote Principal Product Marketing Manager will manage messaging strategies for Rovo Studio, focusing on AI agents and their integration into customer workflows while collaborating cross-functionally to enhance market narratives.

Key responsibilities

• Own foundational positioning for Rovo Studio's core building experience, connecting agent creation and automation into a cohesive narrative
• Develop messaging frameworks targeting enterprise buyers and IT admins while advancing the agentic AI narrative through thought leadership
• Create enablement assets that empower sales teams to effectively communicate the agentic AI story

Required qualifications

• 12+ years of B2B product marketing experience, particularly with technical platform or developer/IT products
• Deep fluency in AI/ML market dynamics with the ability to articulate distinctions between copilots, agents, and workflows
• Proven ability to create category-level narratives that influence market perception
• Experience in enterprise positioning, crafting messaging that resonates with CIOs and IT leaders
• Strong cross-functional leadership skills, influencing product roadmaps and aligning sales enablement across teams