Principal Product Marketing Manager

Job Summary

A company is looking for a Principal Product Marketing Manager, Enterprise B2B (REMOTE) in the United States (U.S.).

Key Responsibilities:

• Develop product positioning and messaging to differentiate the company's products in the market
• Conduct market research to identify trends, competitor offerings, and customer needs
• Create go-to-market strategies for product launches and provide sales enablement tools

Required Qualifications:

• Bachelor's degree in marketing, business, or a related field
• Proven experience in product marketing roles, preferably in the identity verification, digital wallet industry, or cybersecurity
• Experience in product launches and go-to-market planning
• Ability to develop competitive intelligence and translate insights into actionable tactics
• Passion for technology, innovation, and solving customer challenges