Principal Sales and Marketing Analyst

Job Summary

A company is looking for a Principal Sales & Marketing Analyst to join their Rev Ops/FP&A team.

Key Responsibilities

• Design and maintain dashboards and reports to track Sales and Marketing KPIs
• Conduct complex analyses on GTM effectiveness and develop predictive models for forecasting
• Collaborate with Sales and Marketing leadership to provide actionable insights and recommendations

Required Qualifications

• 10+ years of experience in a highly analytical role, preferably in a SaaS/Subscription-based business
• Expert SQL skills and advanced proficiency in a major BI platform (e.g., Tableau, Power BI)
• Deep familiarity with Salesforce CRM data structure
• Solid understanding of core SaaS metrics and drivers
• Experience with a major Marketing Automation Platform and familiarity with data warehousing concepts