Principal Software Engineer

Job Summary

A company is looking for a Principal Software Engineer to design, scale, and evolve intelligent systems for personalized consumer and advertising experiences.

Key Responsibilities

• Design and evolve platforms for Ads selection, targeting, ranking, and measurement
• Partner with ML and Data Science teams to operationalize models for real-time decision-making
• Establish company-wide standards for ad and user experience quality

Required Qualifications

• Experience with Ads or performance marketing systems
• Proven ability to design high-scale ad-serving or recommendation pipelines
• Deep expertise in intelligent, data-intensive systems for personalization and optimization
• Demonstrated leadership in cross-organizational technical initiatives
• Fluency in modern software ecosystems such as Kubernetes and CI/CD