Principal User Experience Designer

Job Summary

Focusing on enhancing digital conversion performance, the full-time remote Principal User Experience Designer will own the strategy and optimization of user experiences, driving improvements in activation and lead generation within financial journeys.

Key Responsibilities

• Defines and drives the conversion optimization strategy across digital entry points and customer journeys
• Identifies and prioritizes opportunities to improve user flows and increase activation and conversion rates
• Leads the design and evolution of landing pages, lead forms, and mid-funnel user experiences

Required Qualifications

• Minimum of 10 years of experience in UX design, product design, or growth design
• Demonstrated success in improving conversion rates and user engagement metrics
• Experience designing and executing experimentation programs, including A/B testing
• Strong portfolio showcasing measurable business impact and user-centered design solutions
• Bachelor's Degree in Design, Human-Computer Interaction, Psychology, or a related field