Product Adoption Strategist

Job Summary

Owning the adoption strategy for scalable, digital-first campaigns, the full-time Product Adoption Strategist will identify underutilized product areas and implement automated programs to enhance feature usage across the customer journey while working remotely from Spain.

Key responsibilities:

• Design and execute end-to-end adoption campaigns, including strategy, experiment design, and performance monitoring
• Collaborate with cross-functional teams to create customer journey architectures that align with product priorities
• Optimize digital content and tools to support adoption programs and enhance customer engagement

Required qualifications:

• 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, or a similar role in a B2B SaaS environment
• Proficient in using customer usage data to identify gaps and develop strategies for behavior change
• Strong knowledge of Digital Adoption Platforms and marketing automation tools like Pendo, WalkMe, or ChurnZero
• Experience in refining digital content for customer guidance and engagement
• Strategic mindset with strong analytical skills to prioritize and optimize adoption efforts