Product Growth Marketing Manager

Job Summary

A company is looking for a Product Led Growth Marketing Manager to lead the commercial launch of a new product and develop growth strategies.

Key Responsibilities

• Lead the commercial launch strategy for a new product and develop PLG playbooks
• Own the implementation of lifecycle marketing and user engagement tools
• Develop targeted acquisition strategies and optimize digital marketing funnels

Required Qualifications

• 4-7 years of experience in growth marketing, preferably in B2B SaaS
• Proven track record of launching and scaling PLG initiatives
• Hands-on experience with marketing automation and product analytics tools
• Strong analytical skills with proficiency in SQL and data visualization
• Bachelor's degree in Marketing, Business, Engineering, or related field