Product-Led Growth Marketing Manager

Job Summary

A company is looking for a PLG Campaign Marketing Manager to own and scale product-led growth motions.

Key Responsibilities

• Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion
• Build and run lifecycle campaigns across in-product messaging, email, and light outbound
• Track performance, run experiments, and iterate based on product usage and revenue data

Required Qualifications

• 4-7+ years of experience in growth, lifecycle, or product marketing
• Proven experience running PLG or lifecycle campaigns for a technical product
• Strong messaging instincts able to simplify complex products
• Comfort working closely with Product, Sales, and RevOps
• Data-driven mindset with strong experimentation skills